Marketing Manager Job Description

Learn how to write a Marketing Manager job description that covers the core job requirements and responsibilities. Use the provided template in your own job posting.

What do marketing managers do?

Marketing managers control all communications between a company and its customers. In a nutshell, they build awareness for a certain business, product, service or brand by developing and executing marketing strategies. Part of their job involves ensuring consumer needs are met and maximizing profits for their company. Marketing managers may be part of a team of marketing managers, and they may also be in charge of a group of marketing assistants. They might work with the company’s entire product or service line, or they might only focus on a specific area or execution when it comes to marketing job responsibilities. Marketing managers work to identify the target market for the product they are promoting, refining their data by monitoring market trends. They then create demand for the product by creating and overseeing promotional messaging and products that are published or distributed using media, advertising and social media. Some common sectors that employ marketing managers are the advertising, hospitality, healthcare, finance, technology, retail, and education industries. That being said, almost any company can benefit from employing a marketing manager as marketing is universal and essential to the continuity of a business.

Marketing Manager
Job Description Template

Role Overview

As a marketing manager, you will be in the unique position where you have the chance to influence our brand’s public image. With the help of a team of marketing executives, you engage with our customers and help us bring our best foot forward when it comes to connecting with our customer base. We are looking for capable individuals with an eye for detail and the ability to lead a team.

Responsibilities

• Evaluate and tweak marketing campaigns and strategies using collected data, and report findings to the executive team
• Research and analyze market trends, demographics, customer insights and marketing best practices to form marketing strategies
• Develop cost effective marketing plans and goals for the products and services to be promoted, maintaining the marketing budget and ensuring a return on investment
• Direct, plan, propose and coordinate marketing efforts to build brand awareness and improve company positioning
• You will oversee current marketing strategies and develop new marketing strategies for new products and services
• You will collaborate with your marketing team and creative teams to develop material used in marketing campaigns including advertising material, digital content and other promotional media
• You will be communicating with media buyers, advertising agencies, media publishers and other third parties to execute marketing projects
• You will be handling the company's public relations efforts and forming relationships with media outlets to maintain the company's image
• You will be handling the company's social media presence and using customer feedback to address issues found in customer service
• You will be coordinating and directing multiple channels of marketing strategies and testing new marketing opportunities
• You will be monitoring and improving marketing insights including SEO to conduct analytics reporting and to optimize campaign development
• Organize and oversee company presence at events including trade shows, festivals and conferences
• Communicate and collaborate with senior leaders and stakeholders about marketing strategy and budgets
• You will be working with internal and external teams to execute marketing campaigns from start to finish
• You will be hiring, training and managing marketing staff members that can include public relations and creative staff

Requirements

• Bachelor’s degree in Marketing, Business or related field, or equivalent training, certification, or work experience
• You have proven experience with complex marketing campaigns and strategies from start to finish including research, planning, and reporting on results to stakeholders
• You are familiar with digital marketing and social media strategy, as well as traditional media marketing strategy
• Experience with marketing software and automation tools including CRM
• You have an understanding of public relations with excellent written and verbal communication skills, including public speaking and press releases
• Demonstrated strong project management skills with problem-solving abilities, as well as professional judgment and discretion in decision making
• You are adaptable to change and resilient to stress, with the ability to work effectively in high pressure environments without compromising quality
• Demonstrated creative and innovative thinking while also possessing a metrics-driven marketing mind
• You are proficient with budget and resource management in running a marketing campaign, and you are able to troubleshoot on the fly
• Experience with forecasting and analysis of market trends in marketing campaign development, as well as using data to optimize marketing campaign performance
• You are willing and able to travel when necessary to nurture relationships with both clients and media, and attend conferences and trade shows
• You are familiar with the latest trends and technology used in marketing including tools used in graphic design, web design and production

Nice-to-have requirements

• Any specific certification in the marketing field like Google Analytics or certification from industry organizations and associations
• Membership or affiliation with industry organizations and associations like the American Marketing Association
• Established press and media contacts with experience in traditional media

FAQs

What does a marketing manager do?

A marketing manager is in charge of the image of a brand, or the products and services sold by a business. This usually involves raising brand awareness through promotion campaigns and positioning the company's image in a way that will attract customers to purchase from the company. A marketing manager also nurtures relationships with clients and media.

What are the responsibilities of a marketing manager?

• ● Planning and budgeting for marketing campaigns
• ● Negotiating with third party agencies to execute marketing plans
• ● Preparing and reviewing sales and advertising contracts
• ● Tracking and analyzing the performance of advertising campaigns
• ● Reviewing marketing material to ensure it is in line with marketing goals

What are the top 5 skills you need to be a marketing manager?

• Detail oriented and focused
• Good leadership and ability to work in a team
• Strong communication skills
• Commercial and marketing awareness
• Good planning and organization skills